Advisory for brands navigating the Three Waves — CRM, Blockchain & DPP, AI. Career frameworks for professionals building a career in luxury tech.
AI readiness assessments, data strategy, CRM transformation, and DPP implementation for luxury brands and groups.
Live workshops on luxury careers and AI. You do exercises, not take notes. Every session produces a personalised takeaway reviewed by Kristina.
"I spent a decade in-house at some of the most recognised luxury groups — building CRM systems, leading blockchain programmes, translating between the brand teams and the engineers. Snsei exists because most luxury brands are making the same three mistakes with data, and they don't have anyone in the room who's seen all three waves play out."
— Kristina Bokova
Q1 2026 earnings. LVMH diversified, Kering bets on agentic AI, Hermès changed nothing and still grew.
Apr 16, 2026
Sephora brought its loyalty data inside ChatGPT. What this means for luxury retail.
Apr 9, 2026
$40,000 or free. Two opposite strategies, same logic: data over points.
Mar 27, 2026
What Louis Vuitton Beauty tells us about luxury's tech stack.
Mar 27, 2026
CRM, Blockchain/DPP, and AI are creating new roles. Which wave fits you?
Mar 11, 2026
The EU Digital Product Passport mandate is creating entirely new career paths.
Mar 11, 2026
A translation guide for tech professionals moving into luxury.
Mar 11, 2026
Luxury digital transformation, AI strategy, women in tech, career transitions. Available for conferences, off-sites, and universities.
Book Kristina to speak