Frameworks, career guides, and analysis from inside the industry. Published by Kristina Bokova.
Kering announced agentic AI for CRM. LVMH, Richemont, and Sephora are already deploying. What the shift from campaigns to autonomous agents means for luxury.
Read article →Jacquemus launches beauty. Kering invests in Chinese luxury. LV makes furniture. Why luxury brands are expanding into worlds — and what infrastructure they need.
Read article →A pop-up with Yvon Lambert, Patrick Seguin, and a HURS cultural salon. Zara signed Galliano. What happens when mass brands rent luxury's codes?
Read article →Q1 2026 earnings analysis. LVMH diversified, Kering is rebuilding with agentic AI, Hermès changed nothing and still grew.
Sephora brought its loyalty data, product catalogue, and shopping experience inside ChatGPT. What this means for luxury retail and AI-driven commerce.
$40,000 or free. Two opposite loyalty strategies, same underlying logic: data over points.
Read article →What Louis Vuitton Beauty tells us about luxury's next tech stack.
Read article →CRM, Blockchain/DPP, and AI are creating new roles inside luxury groups. Which wave fits you?
Read article →The EU Digital Product Passport mandate is creating entirely new career paths in luxury.
Read article →A translation guide for tech professionals moving into luxury.
Read article →