Articles

AI, data, and digital transformation in luxury

Frameworks, career guides, and analysis from inside the industry. Published by Kristina Bokova.

Luxury Strategy Apr 16, 2026

LVMH, Kering, Hermès: Three Houses, Three Strategies, One Question

Q1 2026 earnings analysis. LVMH diversified, Kering is rebuilding with agentic AI, Hermès changed nothing and still grew.
AI & Retail Apr 9, 2026

Sephora Inside ChatGPT: Why the Smartest Retailer in Beauty Just Made Its Most Important Tech Decision

Sephora brought its loyalty data, product catalogue, and shopping experience inside ChatGPT. What this means for luxury retail and AI-driven commerce.
CRM Mar 27, 2026

Loyalty Beyond Points: What Equinox and Alo Yoga Teach Luxury About Keeping Clients

$40,000 or free. Two opposite loyalty strategies, same underlying logic: data over points.

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Beauty Tech Mar 27, 2026

The €140 Lipstick Is a Data Platform

What Louis Vuitton Beauty tells us about luxury's next tech stack.

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Careers Mar 11, 2026

What is a luxury tech career? The roles nobody talks about

CRM, Blockchain/DPP, and AI are creating new roles inside luxury groups. Which wave fits you?

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Regulation Mar 11, 2026

Digital Product Passport careers: the jobs the EU regulation is creating

The EU Digital Product Passport mandate is creating entirely new career paths in luxury.

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Transitions Mar 11, 2026

How to transition from tech into luxury (without starting over)

A translation guide for tech professionals moving into luxury.

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