Most career advice in luxury is written by people who've never been inside a maison.

Live workshops with exercises. AI-generated career briefs based on your actual situation. Built by someone who ran data and blockchain programmes at LVMH, Dior, and the Aura Blockchain Consortium.

Apply now Free AI Fast Track

Built on experience from

LVMH Dior Burberry Loewe Aura Blockchain Consortium Another Tomorrow Paris Society
What's broken

Fashion schools teach frameworks from 2015.

The industry runs on CDPs, Digital Product Passports, and AI pipelines now. Nobody updated the curriculum.

LinkedIn advice recycles the same three tips.

"Network more." "Be passionate." "Add value." None of them have sat in a steering committee at a luxury group.

The people who know how it works are too busy to teach.

That's the gap this fills.

What we offer
Available now

Snsei Luxury Academy

Live 90-minute workshops with exercises — not lectures. Career workshops for breaking into luxury. AI workshops for professionals already inside. Every session produces a personalised takeaway document, reviewed by Kristina.

One-off pricing. No subscription. No certificate nobody asked for.

From €49 per workshop
See the workshop calendar
Coming Q3 2026

Snsei AI

Your luxury career co-pilot. Ask it anything about breaking into luxury, interview prep, skill gaps, or positioning — and get answers built on real industry frameworks, not the internet.

ChatGPT knows fashion. This knows how luxury actually works.

Early access for workshop alumni
Join the waitlist

Three steps.
No fluff.

Every participant leaves with a personalised document — not a recording. Built from your exercise answers, cross-referenced against our industry frameworks.

Step 01 — 5 minutes

Apply

Short form about where you are and where you want to go. This isn't gatekeeping — it's how we personalise your Career Brief. 90% of applicants are accepted.

Step 02 — 90 minutes, live

Workshop

The session alternates between short presentations and structured exercises so you actively apply each framework. Three exercises, filled in live — you leave with work you've actually done, not notes from a lecture.

Step 03 — within 24 hours

Your Takeaway Document

Every workshop produces a personalised output. Career workshops deliver a Career Brief. AI workshops deliver tools, templates, and frameworks you use at work — not just notes from a lecture. Reviewed by Kristina before it reaches you.

Where are you?

Different career stages need different things. Find yours — each workshop indicates who it's built for.

Career Starters

Breaking in

Great university, maybe the LVMH certificate, applied everywhere, heard nothing back. You did everything "right" — and it's not working. You need a different approach.

Start with: How Luxury Brands Actually Hire →
Then: AI for Luxury Series →
Career Pivoters

Switching lanes

Retail to HQ. Tech to luxury. Adjacent industry in. You have the skills — you need the translation.

Start with: AI for Luxury — Foundations →
Upskilling Insiders

Moving up

3-10 years in luxury. AI is reshaping your role. You need to know what's actually changing — from someone who's seen it.

Start with: AI for Luxury — Foundations →
Founders

Building independently

Launching a luxury brand or consultancy. You need to understand how the industry actually buys — and how to price so they say yes.

Start with: AI for Luxury — Applied →
For your brand: Take the Three Waves Assessment →
See the workshop calendar
"In order to be irreplaceable, one must always be different."

— Coco Chanel

Get your daily inspiration

Upcoming workshops
Apr 25

How Luxury Brands Actually Hire

The 6 Forces Against You — and how to build your own way in. Why certificates and official websites aren't enough. How to show initiative, build proof, and make yourself visible when you don't know anyone in the industry.

Friday, April 25, 2026 — 11:00 CET. 90 min live on Zoom. Recorded for 7 days.

Graduates + Career starters
€49
Career Brief included
Apply
AI FOR
LUXURY
SERIES

3-Workshop Series: AI for Luxury Professionals

How AI is changing luxury — from published case studies to hands-on tools to the roles being rewritten. Practical, not theoretical. Buy all 3 and save €38.

Mid-career professionals
€199
Full series (3 workshops)
Buy series
Jun 4

AI for Luxury — Foundations

How AI is reshaping luxury — published case studies, adoption data, and your personal AI readiness audit. Security and setup — what you need to know before using AI at work.

Wednesday, June 4, 2026 — 12:00 CET. 90 min live on Zoom.

Mid-career professionals
€79
90 min live
Buy
Jun 11

AI for Luxury — Applied

Hands-on with Claude, NotebookLM, and Perplexity. Build a brand intelligence brief live. Prompt templates for luxury use cases. Use it at work on Monday.

Wednesday, June 11, 2026 — 12:00 CET. 90 min live on Zoom.

Mid-career professionals
€79
90 min live
Buy
Jun 18

AI for Luxury — Expert Overview

Function-by-function AI opportunity map: clienteling, marketing, data, supply chain. Where the biggest potential is — and where to place your bet.

Wednesday, June 18, 2026 — 12:00 CET. 90 min live on Zoom.

Mid-career professionals
€79
90 min live
Buy
Articles
Luxury Strategy

LVMH, Kering, Hermès: three houses, three strategies, one question.

Q1 2026 earnings. LVMH diversified, Kering bets on agentic AI, Hermès changed nothing and still grew.

Apr 16, 2026

Read article
Careers

What is a luxury tech career? The roles nobody talks about.

CDPs, Digital Product Passports, AI pipelines — luxury runs on technology now. Here are the roles that didn't exist five years ago.

Mar 11, 2026

Read article
Regulation

Digital Product Passport careers: the jobs the EU regulation is creating.

ESPR goes live in 2026. Every luxury brand needs DPP infrastructure. Who builds it — and how do you become that person?

Mar 11, 2026

Read article
Transitions

How to transition from tech into luxury (without starting over).

Your data skills transfer. Your product skills transfer. What doesn't transfer: how you talk about them. Here's the translation guide.

Mar 11, 2026

Read article
AI & Retail

Sephora inside ChatGPT: why the smartest retailer in beauty just made its most important tech decision.

Sephora brought its loyalty data, product catalogue, and shopping experience inside ChatGPT. What this means for luxury retail.

Apr 9, 2026

Read article
CRM

Loyalty beyond points: what Equinox and Alo Yoga teach luxury about keeping clients.

$40,000 or free. Two opposite strategies, same logic: the brands that know their customers best are the ones those customers never leave.

Mar 27, 2026

Read article
Beauty Tech

The €140 lipstick is a data platform: what Louis Vuitton Beauty tells us about luxury's tech stack.

Refillable design, AI shade matching, AR try-on. La Beauté Louis Vuitton isn't just makeup — it's a closed-loop CRM system.

Mar 27, 2026

Read article
Free email course. 3 days. Practical.

AI for Luxury
Fast Track

How AI is changing luxury — real examples, real data, and what it means for your role. 3 emails over 3 mornings. Practical. Luxury-specific.

Built by someone who ran data and blockchain programmes at LVMH, Dior, and the Aura Blockchain Consortium.

What you'll learn

  • Day 1: How AI is reshaping luxury — the numbers, the case studies, and the 4 tools you need
  • Day 2: Build a competitive intelligence brief in 15 minutes — plus what NOT to do with AI in luxury
  • Day 3: The roles being created and rewritten — and how to position yourself
Your data is stored securely via MailerLite (EU servers). We never share your information with third parties.
The mission
"I spent 10 years building data and technology teams at LVMH, Dior, Burberry, and the Aura Blockchain Consortium. And the most consistent question I got from people trying to break in — or move up — was always the same: how do I get a job in luxury? The honest answer isn't something you can explain in a 30-minute courtesy phone call. It's subjective. It depends on the brand, the wave they're in, the team they're building. That's why I developed a framework based on my personal experience — and that's why I started the Academy."
Kristina Bokova
Your instructor

Kristina Bokova

Built data, CRM, and blockchain programmes at LVMH, Dior, and Burberry. Part of the team that launched the Aura Blockchain Consortium — now tracking over 50 million luxury products.

Now runs Snsei Advisors — AI readiness assessments, data maturity audits, and DPP strategy for luxury brands that don't have a dedicated data team yet. The consulting work is what keeps the Academy grounded in what brands actually need right now.

She's sat on both sides: building the tech infrastructure inside maisons, and reviewing the profiles of people who want to work on it. The gap between what candidates think luxury wants and what it actually requires is where the Academy sits.

LVMH Dior Burberry Loewe Aura Blockchain Another Tomorrow
Book Kristina to speak

Keynotes, corporate workshops, and off-sites on luxury digital transformation, AI, blockchain, women in tech — from someone who built it inside LVMH, Dior, and the Aura Blockchain Consortium.

Find out more
Common questions
Do I need to work in luxury already?
No. The workshops are designed for people at all stages — from students and career changers to experienced luxury professionals. If you're curious about luxury tech, you belong here.
How interactive is it?
Very. The session alternates between short presentations and structured exercises. You'll spend more time working than listening. That's the point — your personalised takeaway document is built from what you produce during the workshop.
When do I receive the Career Brief?
Within 24 hours after the workshop. It's generated by AI based on your exercise responses, cross-referenced against our industry frameworks, and personally reviewed by Kristina before it reaches you.
Is the workshop recorded?
Yes. All workshops are recorded and available to rewatch for 7 days after the live session. That said, the live experience is where the real value is — the exercises, the chat, the Q&A. The recording is a safety net, not a replacement.
Can I bring a colleague or friend?
Yes. Send them the application link and ask them to add your name in the "Referred by" field. After the workshop, you'll both receive a unique code for €10 off your next Snsei Academy workshop. Codes are valid until 31 December 2026.
What if I'm a student?
Students are welcome. The workshop is €49 for everyone — one price, no tiers. If you're a student and this is a stretch, mention it in your application and we'll see what we can do.
Do I get a certificate?
Not a certificate — a Career Brief. That's the real output: a personalised document with your positioning, target roles, and next steps. You'll also receive a shareable recap card you can post on LinkedIn if you want to. But we're not in the business of selling credentials. We're in the business of making you more hireable.
Can I get a refund?
Full refund up to 48 hours before the workshop. If you're not satisfied after attending, we'll work with you to make it right.

Apply now.

Next workshop: Saturday, April 18, 2026 — 11:00 CET. Submit your details and you'll receive your payment link by email.

Free to apply — you'll receive your payment link by email.
01 Apply here
02 Pay to confirm your spot (from €49)
03 Receive Zoom link 48h before
04 90 min live on Zoom