Free email course

AI for Luxury — 3-Day Fast Track

How AI is changing luxury — real examples, real data, and what it means for your role. 3 emails over 3 mornings. Practical. Luxury-specific.

Built by Kristina Bokova — ex-LVMH, Dior, Burberry, Aura Blockchain Consortium.

Day 1

How AI is reshaping luxury

The numbers, the case studies, and the 4 tools you need. Published research and real examples from brands you recognise.

Day 2

Build a competitive intelligence brief in 15 minutes

A step-by-step exercise you can do immediately — plus what NOT to do with AI in luxury. The mistakes that cost credibility.

Day 3

The roles being created and rewritten

How AI is changing luxury org charts — and how to position yourself for the roles that are emerging right now.

Ready to go deeper?

The AI for Luxury workshop series runs every Wednesday in June (4, 11, 18) at 12:00 CET. 90-minute live sessions with exercises and personalised takeaways.

See the workshop calendar